Haute Couture Boutique

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The orthogonal lines of the furnishings, geometric qualities and regular volumes give a quiet pace and steady rhythm to the askew aesthetics of diagonal lines characterising the architectural setting.
The exteriors of the building rely on plain bare concrete surfaces, with transverse glass windows, while the interiors convey a formal rigour and rationality, elegance and order that mirror the brand’s signature style.
The retail space is organised into three distinct areas, one for each product category, from “wear” to “shoes” and finally to the “accessories” zone.
On the walls, the softness of iridescent pearl-white contrasts with the sober elegance of rosewood, creating a beautiful play on lights and darks, highlighted by precious tawny mirror reflections.
The product plays the lead role in this elegant setting: every object finds its place on the perfectly organised display grid which evokes a stage.
Each element of the grid contains one single product, sometimes enclosed in precious gold-framed structures, at other times housed in wooden caskets upholstered in soft white fabric. Everywhere, a light glow emphasises the value, quality and elegance of the product and the utilised materials.

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